Director of Marketing
Company: The Morton Arboretum
Category: Professional Services
Lisle
Type: Full Time
The Morton Arboretum is seeking a Director of Marketing to join their team. The Director of Marketing will lead strategies to elevate The Morton Arboretum’s brand and mission awareness. The top priorities for the role are engaging new audiences and cultivating relationships with existing audiences to support revenue goals. The Director of Marketing will be an effective communicator and team leader who can inspire and motivate a team toward shared outcomes. Are you a savvy, innovative, data-oriented, marketing pro? Come join their workplace and help create a greener, healthier, more beautiful world where people and trees thrive together.
Position Summary: Provide strategic marketing leadership to elevate The Morton Arboretum’s brand and mission. Manage the development of advertising and marketing strategies to drive awareness and engagement with new and existing audiences to meet revenue goals and increase customer loyalty. Lead a team of marketers to provide brand marketing support for all Arboretum departments.
Essential Functions:
- Lead and manage the Arboretum’s paid media planning and buying agency, cultivating a collaborative and productive relationship with clear metrics for all media. Partner with external media agency and internal teams to conceptualize and deliver campaigns of varied scale to reach a diversity of audiences.
- Develop lifecycle marketing strategies and plans that support revenue and attendance goals ranging from exhibitions to fundraising, educational programs, and special events. Collaborate with internal partners to define and meet attendance, revenue, and other mission-related goals for initiatives.
- Harness community voices and insights to attract new and diverse audiences to engage with the Arboretum. Lead cross-departmental initiatives to reach new audiences.
- Develop digital strategies that position the Arboretum’s brand and build online engagement. Oversee the Digital Marketing Manager and the evolution of key tools including the website, mobile apps, and e-communications.
- Oversee the development of content marketing strategies that tell a compelling story for and position the Arboretum across channels. Partner with the Creative Director, Director of Public Relations, and the broader team to develop content plans aligned with institutional priorities, synchronize communications timing, and ensure consistency of messaging through all audience touch points.
- Regularly report on marketing metrics linked back to attendance and earned revenue goals. Review and leverage CRM and audience data on an ongoing basis to inform marketing efforts.
- Stay attuned to trends and pursue innovative and creative marketing partnerships and avenues to position the Arboretum in timely and relevant ways.
- Manage the marketing budget in an accurate and timely manner. Ensure proactive and clear communication throughout projects.
- Demonstrate alignment with the Arboretum’s employee core values.
The expected hiring range for this position is $100,000-$120,000. This position is also eligible for a competitive benefits package.Â
