JOBS

Entegris’s Solutions Marketing team is seeking a Solutions Marketing Lead to drive market awareness, product consideration, and sales enablement for their portfolio within their Materials Solutions division. This role combines strategic planning with hands-on execution to develop compelling messaging, content, and programs that empower the sales teams, support Entegris product launches, and generate demand. If hired into this role, you will need to be a collaborative leader with strong communication skills, a deep understanding of B2B marketing, and have the proven ability to translate complex technical concepts into clear, differentiated value propositions.
Compensation: $105,000- $135,000 per year range with actual pay dependent on candidate overall skills for the role. Benefits: Annual bonus eligibility; Progressive paid time off policy that empowers you to take the time you need to recharge; 401(K) plan with employer match with no delayed vesting; health, dental and vision insurance packages to fit your needs; education assistance to support your learning journey; a values-driven culture with colleagues that rally around People, Accountability, Creativity and Excellence.
Responsibilities:

•  Develop Content to Drive Product Consideration and Brand Awareness
  • Collaborate with business unit leaders, product managers, subject matter experts to define and articulate differentiated value propositions for our solutions, ensuring messaging highlights unique benefits and competitive advantages to our targeted audiences.
  • Develop compelling content – including marketing campaigns, case studies, thought leadership pieces, presentations, web copy, advertising, event messaging – that supports the sales process and effectively communicates solution value.
• Develop and Manage Marketing Campaigns
  • Lead the development and execution of integrated marketing campaigns to generate demand, and interest utilizing created content, promote campaigns via social, email, advertising as appropriate and measure/report on campaign effectiveness.
• Develop and Manage Sales Enablement Programs
  • Collaborate with cross-functional teams to use created content to develop sales enablement materials – presentations, brochures, battle cards, playbooks, videos – that clearly communicate the unique benefits and competitive advantages of our offering to our targeted audiences.
  • Support successful product launches by delivering comprehensive sales enablement packages, promotional materials and supporting activities.
  • Facilitate alignment and communication between sales, marketing, and product teams to ensure consistent messaging and execution.
• Measure Performance
  • Establish key performance indicators (KPIs) and metrics to track the effectiveness of solutions marketing and sales enablement initiatives.  Track and analyze campaign performance, content engagement, sales pipeline metrics and market trends to optimize strategies and drive continuous improvement.