Marketing Analyst
Company: KeHE
Category: Professional Services
Naperville
Type: Full Time
KeHE is hiring for a Marketing Analyst. The Analyst of Marketing Data and Insights will provide data-driven and strategic insights to enhance the impact of KeHE’s marketing initiatives. This role focuses on leveraging data to uncover trends, assess ROI, and deliver actionable insights to marketing leadership and cross-departmental partners. This individual will transform complex datasets into compelling narratives, helping guide strategic decision-making for digital marketing campaigns, events, and advertising efforts. In addition to data analysis, the role involves managing day-to-day data processes, improving workflows, and driving innovation within the marketing team. The ideal candidate is a creative and analytical collaborator who excels at storytelling with data and thrives in rethinking and refining current strategies to drive progress.
Pay range is $60,000/Yr. – $75,768/Yr. and they offer benefits on day 1 such as health/Rx, dental, vision, flexible and health spending accounts (FSA/HSA), supplemental life insurance, 401(k), paid time off, paid sick time, short term & long-term disability coverage (STD/LTD), employee stock ownership (ESOP), and holiday pay for company designated holidays.
Essential Functions:
- Reporting, Data Collection, & Implementation
- Track, report, and analyze the performance of marketing activities, ad-hoc analytic requests, and develop/automate regular reports.
- Support Advertising team by analyzing advertising performance, providing Supplier ROI, and recommending next steps
- Utilize data gathered from marketing campaign tracking to help deduce findings and ideas for implementation across multiple channels like web, social, email, live events, webinars, and platforms (KeHE platforms, Microsoft Dynamics).
- Function as a lead to help connect and analyze data sources across our department and the company to deduce actionable insights.
- Present to key stakeholders using data insights and clear visualizations to tell a story.
- Own Google Analytics data to regularly recommend updates/improvements to drive revenue, SEO, and ROI.
- Utilize custom views and data mining within Microsoft Dynamics
- Partner with content team to create and share monthly reports on all Organic and Paid Social & Email Marketing Campaigns.
- KeHE Digital Marketing Platform® & Shows
- Track, analyze, and create reports and dashboards for:
- KeHE Shows & Events
- KeHE.com and social presence
- Communications
- Collaborate with Manager, Digital Marketing and Sales and the Sales Enablement team to create and implement innovative ideas for promotions through KeHE’s platforms.
- Support all areas of KeHE’s Digital Marketing Platform events including contact management, event creation, data entry, training retailers & sales team, and reporting on digital promotional events.
- Track, analyze, and create reports and dashboards for: