Product Marketing Manager
Company: Pitney Bowes
Category: Marketing and Sales
Type: Full Time
Pitney Bowes is seeking a Product Marketing Manager to join their team. The Product Marketing Manager is a key role within the Pitney Bowes’ Commerce Services Marketing team and is responsible for monitoring and facilitating the research, creation, distribution, sales enablement and governance of positioning and messaging. The role collaborates with team resources for the development of prospect or client marketing campaigns and content across channels. This position reports to the Product Marketing Director serving as a central point of contact for enterprise go-to-market for their Commerce Services suite of solutions. The position is well-suited to those accustomed to working independently and self-sufficiently. Responsibilities are:
- Own and be accountable for all product marketing responsibilities pertaining to—and serve as the primary Marketing POC for a core set of products/solutions in the Global Ecommerce portfolio, addressing both current and prospective client needs.
- Articulate business challenges addressed by our solutions and services. Document positioning and messaging that differentiates Pitney Bowes’ value propositions. Act as the ‘spokesperson’ for their go-to-market messaging.
- Follow and analyze market trends to position products; provide sales teams with perspectives on market trends to aid in competitive and instructive selling practices.
- Develop personas, customer journeys, market segmentation, and competitive intelligence; leverage these materials in creating product positioning, messaging, and sales materials.