Posted 2 weeks ago

Senior Vice President, Membership, Marketing, & Sales

Company: American Academy of Pediatrics
Category: Professional Services

 Itasca

Type: Full Time

American Academy of Pediatrics has a Senior Vice President, Membership, Marketing, & Sales position open. This position will provide strategic guidance and leadership in the development and execution of comprehensive membership, marketing, and sales strategies to enhance member value and engagement and achieve revenue targets. Oversee and direct the alignment of member and marketing/sales initiatives across the AAP. Below lists some of the responsibilities:

  • Support the Board of Directors (Board), the Executive Committee, the CEO, and relevant Advisory Committees to the Board on membership and marketing initiatives, and other operational matters as needed. Assist the CEO in preparing reports and communicating organizational performance to the Board.
  • Lead and direct the development and implementation of business plans and comprehensive marketing and sales strategies to support organization wide products and services, including membership, book and journal publications, the AAP National Conference & Exhibition, and other in-person and online educational activities. Identify, implement, and evaluate opportunities for revenue growth and business development.
  • Develop and oversee implementation of innovative pilot programs that test new strategies to grow membership and member engagement, including trainees, early career and senior physician members, and other targeted member groups as needed.
  • Oversee membership dues strategy and recommend rate changes and/or alternative structures based on competitive data analysis and AAP membership trends. Ensure timely and effective dues billing distribution and collection.
  • In collaboration with the AAP senior leadership team and other relevant staff, establish effective branding and public relations strategies. Ensure consistent messaging across all programs and marketing channels to reinforce and raise visibility of AAP brand(s). Ensure robust and appropriate presence of AAP products and services on media venues (e.g., websites, Facebook, X, blogs, YouTube).
  • Oversee initiatives that support AAP chapter development and growth and ensure collaborative partnerships are maintained between chapters and the national office. Oversee the Annual Leadership Conference and the Executive Directors’ Meetings.
  • Develop and manage assigned annual budgets, including sales and margin objectives. Monitor budget projections and make recommendations for plan adjustments to ensure financials are met or exceeded.
  • Oversee Member & Customer Care activities to ensure delivery of premier service to members/customers, including effective functionality of CRM, CMS, e-Commerce, websites, and other electronic applications and operating systems. Oversee circulation and fulfillment of journals and publications, including inventory management and management of an external fulfillment vendor.