Posted 4 weeks ago

Brand Manager

Company: Chervon
Category: Professional Services

 Naperville

Type: Full Time

Chervon is seeking a Brand Manager to join their team. As the Brand Manager, you will be responsible for leading the SKIL brand by executing marketing programs that increase brand equity, build brand awareness, set new product roadmap and pricing strategies. You must possess good interpersonal skills and be able to work effectively with a variety of team member within the organization. Must have excellent project management skills and the ability to adapt to rapidly shifting assignments and deadlines. Key Job Responsibilities:

  • Brand Strategy:  Responsible for determining long-term brand strategy and short-term tactics to maximize revenue and profit.  This includes positioning, user targeting, trade marketing and partnering to develop long term product vision.  These strategies and tactics must help drive new business and grow market share for the SKIL brand.
  • Advertising Strategy:  Responsible for developing advertising strategies to create brand and product awareness. This includes managing media strategy, messaging strategy, advertisement creation and measuring results to create user demand.
  • Brand Awareness:  Leads the development of programs designed to establish and maintain brand presence in market. This includes advertising and media planning, events/trade shows, merchandising, and end user targeting. This may be accomplished by engaging external agencies for creative.
  • Agency & Supplier Management:  Responsible for managing relationships with 3rd party agencies and suppliers leveraging their teams to gain insight and external support needed to support brand building and demand creation initiatives.
  • Product Launch:  Developing new product launch campaigns including campaign strategy, asset development, packaging review, targeted retail price points and project management to ensure successful product launches in the market.
  • Product Line Reviews:  Working closely with sales, deliver high quality, strategic presentations to customers comprehensively covering brand strategy, marketplace trends, key insights, demand creation and general sell-in strategy.
  • Marketing Budget Management:  Responsible for managing the brand marketing budgets to drive the planned results.
  • Brand Analytics:  Leads development of test plans to measure stated campaign objectives and recommends improvements.  Conducts competitive strategic analysis, consumer segmentation, consumer insight development, market share, and brand awareness to understand impact of marketing efforts. Analyzes sales, profit and expenses for all campaigns to effectively manage P&L elements and impact.
  • Team Collaboration:  Collaborates with all marketing departments, sales management team and product management team to ensure effective brand strategy and execution.