Marketing Operations Manager
Company: Sentinel
Category: Professional Services
Downers Grove
Type: Full Time
Sentinel is building Sentinel’s modern marketing function from the ground up. Reporting to the VP of Marketing, the Marketing Operations Manager is a critical hire — the person who builds the data, systems, and measurement backbone the entire function will run on. This is a rare greenfield opportunity to stand up the marketing technology stack and operating model the right way, from day one, rather than inheriting someone else’s.
As the first hire on a new team, you won’t be slotting into an existing machine — you’ll be building it. The systems, definitions, and reporting you put in place will shape how Sentinel’s marketing function operates and proves its value for years to come.
Salary range is $90,000 – $120,000. Benefit plans include Medical, Dental, Vision, 401K, 529, Life Insurance, Income Protection Short and Long-Term Disability, Medical and Child/Elder Care, Flexible Spending Account Plans, Family Planning Benefits, Financial Education, Identity Theft Protection and Assistance, Legal Services, Employee Assistance Program, Two weeks’ vacation, additional paid time-off for Personal and Sick, certification and hands-on training, and employee discount for product services and entertainment.
What you will own:
- Marketing Automation & Martech:
- Lead the implementation and ongoing administration of HubSpot.
- Own data hygiene, segmentation, list management, and governance across the stack.
- Build and maintain nurture workflows, intent based triggers, lifecycle stages, and lead routing.
- Lead Scoring & Attribution:
- Design, launch, and continuously tune the lead scoring model.
- Build a multi-touch attribution model that connects marketing activity to pipeline and revenue.
- Partner with Sales to define and govern lead lifecycle stages (MQL / SQL) and SLAs.
- Reporting & Analytics:
- Stand up and maintain the marketing and pipeline performance dashboard.
- Deliver recurring reporting on funnel health, campaign ROI, and marketing’s contribution to pipeline.
- Serve as the source of truth for marketing data and performance.
- Integrate additional marketing data sources such as: google analytics/ads and linkedin ads as appropriate.
