JOBS

The Morton Arboretum seeks a Marketing Specialist. The Marketing Specialist is responsible for the implementation of The Morton Arboretum’s integrated marketing communications that attract and engage audiences and heighten brand awareness. Create brand-appropriate promotional copy for marketing campaigns across communication channels. Play a key role in the development of annual advertising plans. Lead marketing automation and email marketing efforts. Collect and analyze data to measure the success of marketing efforts and improve understanding of Arboretum audiences. The expected hiring range for this position is annualized at $60,000-$66,000 based on experience that will be evaluated during the candidate selection process. Benefits include Medical, Dental, and Vision insurance; 401(k) with generous match; Generous vacation, floating holidays, and sick days; and more.
Essential Functions:

• Develop and implement promotional and integrated marketing plans for Arboretum exhibitions, events, and programs. Prepare creative briefs and partner with Creative team for campaign creative development. Write, edit, and proofread branded marketing copy for use across communication channels..
• Serve as a point-of-contact with external media agencies and internal teams. Support the development of and facilitate an annual advertising plan to support reputation, participation, and revenue goals.
• Oversee the generation, analysis, and presentation of marketing statistic reports comparing promotional activities with attendance and revenue trends.
• Lead email marketing efforts, including automation, setting a comprehensive strategy that balances multiple departments’ needs and schedules, providing and producing content, tracking outcomes, proposing tests and improvements.
• Work in partnership with the Marketing and Communications Project Manager, as well as Creative and Public Relations colleagues, to set priorities, monitor job progress by tracking schedules and meeting deadlines for deliverables, communicate changes and job status, expedite requirements, track and meet budgets, and resolve scheduling conflicts and project problems.
• Assists in preparing the annual marketing budget. Submit and track incoming invoices to Finance team. Assist with budget management.
• Demonstrate alignment with the Arboretum’s employee core values.