JOBS

The Morton Arboretum is seeking a strategic, innovative Social Media Specialist to join their Marketing and Guest Experience team. The successful candidate will have 5+ years of professional social media experience, with a proven record of content development and engagement results. This position reports to the Director of Public Relations. You will have an important role working with departments across the Arboretum to promote Arboretum visits, educational programs, and events; share tree and plant care information; and create awareness for the Arboretum’s global scientific expertise, working with research scientists. The ideal candidate is a creative self-starter who enjoys a fast-paced environment.
Position Summary: Advance The Morton Arboretum’s vision to plant and protect trees for a greener, healthier, more beautiful world where people and trees thrive together. Heighten brand reputation, create mission awareness, and drive engagement and support from a diversity of audiences through social media strategies.
Essential Functions:

• Manage the Arboretum’s social media platforms and strategies, including developing strategic social media plans, producing the social media editorial calendar, developing and managing influencer relationships, and creating relevant and engaging content.
• Advance multimedia storytelling through the use of video, photos, graphics, and emerging tools.
• Monitor social media (including posts tagging the Arboretum) and online reviews (e.g, Google, Yelp) daily and provide timely, accurate responses to comments and questions, with an emphasis on providing top-notch customer service.
• Proactively identify, develop, and share stories across social platforms that showcase the Arboretum’s exhibitions, special events, educational and scientific expertise, and programs.
• Advance audience development objectives through channels and content tailored to reaching new audiences while reflecting inclusion, diversity, equity, and accessibility.
• Generate awareness of the Arboretum’s mission and educational messages by securing appropriate influencer relationships, social media collaborations, and other partnership opportunities.
• Shoot and edit photos and video for use on social media and digital advertising campaigns, and source images and videos from others. Collaborate with the Arboretum’s photographer and video production specialist on the development of visual assets. Engage the broader marketing, design, and public relations teams in social media ideation and innovation. Collaborate with the marketing team on paid strategies.
• Analyze and report social media data, and discuss recommended actions with the director of public relations. Leverage data to heighten social media engagement and following.
• Assist with media relations as needed.
  The expected hiring range for this exempt position is annualized at $56,500-$64,500 based on experience that will be evaluated during the candidate selection process. This position is also eligible for a competitive benefits package.