Workshops and Events

Major events like the FIFA World Cup, the Olympics, large conventions, trade shows, and festivals can bring thousands of potential new customers into your area. If your business plans on taking advantage of a local event, you can’t rely on your normal marketing strategy.

In this webinar, you’ll learn how to build a marketing plan designed specifically for major events happening near your business. We’ll walk through practical ways to combine digital marketing with physical visibility, so your business shows when attendees are looking around or online. You’ll also receive simple tools and templates to help you organize your promotions and prepare your marketing well before the event begins.

In this webinar, you will learn how to:

• Design digital and onsite marketing strategies that attract event attendees
• Leverage signage, displays, and branded materials for maximum visibility
• Combine online promotions with physical marketing for stronger results
• Turn event traffic into paying customers
• Use simple templates and tools to organize your event marketing efforts
• Build a preparation and promotion calendar before the event begins

An MFG Pro Series Webinar

Join fellow Chicagoland manufacturers for a free webinar about the state of the manufacturing industry in Illinois. Attendees will also learn how the Illinois Manufacturers’ Association (IMA), one of the oldest and largest trade associations in the United States, is working to address key industry challenges and engage on behalf of creators and innovators.

Presenter:

Mark Denzler
President & CEO, Illinois Manufacturers’ Association

About the MFG Pro Series:

Hosted by Choose DuPage, the MFG Pro Series offers free webinars where Chicagoland manufacturers can hear from experts, ask questions, and hone their understanding of key issues.

Blogs remain one of the most effective ways to increase website traffic, but many business owners overlook blogging in their content marketing strategies. A well-written blog can help search engines prioritize your content for potential clients and organically drive them to your business.

In this webinar, you’ll learn how to use blogging as a marketing tool that helps your business get found online, build trust with your audience, and bring more people to your website. You’ll also learn how to create effective blog posts and see how one well-written blog turned into content for email, social media and other marketing channels.

Participants will receive a Blog Content Planning Workbook and SEO Blog Template to help apply what they learn.

• Why blogging is still one of the most powerful tools for small business marketing
• How blogging helps your SEO and Google rankings
• The Blog writing system, keywords, structure, headline and hooks to get clicks
• How investing in one blog can save you time creating marketing content across the board

Most small business owners want to grow but struggle to decide where to focus next. Trying to pursue more customers, higher prices, better margins, and new offers all at once leads to wasted time, inconsistent execution, and slower growth. To grow your business effectively, you need to identify the best opportunity for your business and focus your efforts on it.

In this webinar, our expert presenter will show you how to choose the right growth strategy based on your business’s current performance, priorities, and constraints. You’ll learn how to evaluate whether your next step should be gaining more clients, increasing revenue, improving margins, or refining your offers. You’ll also learn how to identify the biggest obstacles that could limit growth, from capacity and conversion issues to pricing and margin challenges.

You’ll leave with a clear decision on which growth strategy to prioritize and a focused 12-month plan you can confidently execute.

Learning objectives:

• How to evaluate your business to determine the best growth opportunity
• How to decide whether more customers, higher revenue per client, better margins, or offer changes should be your focus
• How to pinpoint the key constraints that could limit your growth
• How to translate your decision into a clear, focused 12-month plan

Learn how to eliminate up to 50% of your daily workload in just 30 days by using AI, smart prompting, and automated agents to streamline your marketing, sales, and operations, so you can focus on growth instead of busy work.

Please note: This program is being offered by SCORE and you will need to register with them and provide them with your email address in order to attend. You will have the option to opt out of their mailing list when you register. Follow this link to register with SCORE. The Zoom link for this program will come directly from SCORE.  Upon registration with SCORE, every individual will receive a unique Zoom Link for the workshop. Please contact us with any questions or concerns. Thank you.

AI can be a powerful tool for small businesses, but many people only use it for simple prompts and one-off tasks. More advanced users are going further by creating customized agentic workflows that understand their business, remember key information, and help handle tasks across marketing, sales, and daily operations.

In this webinar, you’ll learn how to move beyond basic AI tools and see how small business owners are building custom AI teams to support their businesses. We’ll break the process down into simple, actionable steps so you can see what AI agents and workflows can do and how to start using them, even without technical experience.

Learning objectives:

• Understand what AI agents and workflows are and how they can support a small business
• Identify ways AI agents can assist with marketing, sales, and operations
• See examples of how small business owners are using AI to save time
• Set up your LLM to understand your business, offers, and brand
• Test and refine your AI to improve its performance over time
• Integrate agentic AI into daily workflows to save hours each week

Choosing to participate in a major event like the FIFA World Cup, the Olympics, trade shows, and festivals can be a big opportunity to reach new customers and sales. But once you’ve committed to participating, the real challenge is execution. Without a clear operational plan to deal with the increased demand and unexpected challenges, a big opportunity can quickly turn into a costly mistake.

In this webinar, you’ll learn how to prepare your business to run smoothly and perform at its best during major events. We’ll cover how to anticipate demand, plan staffing and inventory, and put simple systems in place so your business can handle the surge without disruption. By the end of this session, you’ll have a clear approach to operate with confidence, reduce stress, and make the most of the opportunity.

In this webinar, you’ll learn how to:

• Anticipate demand and plan resources before, during, and after a major event
• Build flexible staffing and inventory plans to handle spikes and slowdowns
• Create simple workflows to keep operations running smoothly during busy periods
• Prepare for unexpected challenges like shortages, delays, or demand surges
• Keep your core business running smoothly while managing increased demand

Einstein reminded us that old thinking won’t solve new problems. There are three proven rules that can help your organization stay ready for the future, break performance barriers, sharpen marketing impact, uncover hidden growth opportunities, and leverage human behavior.