JOBS

American Academy of Pediatrics has a Social Media Content Specialist position open. You will create social media content for American Academy of Pediatrics (AAP) and HealthyChildren.org social media accounts with a focus on video-based content and influencer campaigns. Support the American Academy of Pediatrics (AAP) influencer community on social media. Salary range is $63,438.82 – $66,963.26 annually. They offer a comprehensive benefits package which includes healthcare and retirement savings plans. Click to see all benefits offered: https://downloads.aap.org/DOHRAS/BenefitsAtAAP.pdf.
Responsibilities:

• Draft social media content for posts with a primary focus on video content on Instagram, TikTok, and YouTube.
• Coordinate with video production colleagues on scheduling, video filming logistics, and content management.
• Assist supervisor in supporting relationships with AAP’s pediatrician influencers by coordinating videos, monitoring content to engage with, and planning additional activities such as Instagram takeovers and Q&A’s.
• Actively monitor and moderate social media conversations to ensure a positive and respectful environment. Support with the implementation of proactive and responsive communications by coordinating content with social media influencers that advance the strategic priorities of the department. Identify trends and topics mentioned by the community and adapt content accordingly.
• Create and edit simple graphics and videos using tools like Canva and CapCut.
• Work with team members to strategize on ways to support growth and engagement through video content on various social media platforms. Write and disseminate a newsletter for AAP pediatrician influencers.
• Leverage proactive and reactive social media opportunities to advance accurate vaccine information.
• Ensure brand voice and tone are maintained across all social media platforms.
• Stay current with social media trends, algorithms, and best practices and recommend opportunities for enhancement to social media outreach and activities.
• Track and analyze key metrics to measure the success of community management efforts. Identify trends and insights to inform future strategies and initiatives.
• Provide regular reports on community performance to stakeholders.
• Attend team meetings and contribute to discussions on social media campaign strategies.