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Posted 1 week ago

Social Media Specialist

Company: Parts Town
Category: Professional Services

 Addison

Type: Full Time
Parts Town has Social Media Specialist position open. The Social Media Specialist (internally known as a #Enthusiast) will be part of the Digital Marketing team and be responsible for all aspects of Parts Town’s social media activities, including content planning and development, execution and tracking across all channels. You will be educating their teams on the implementation of new social media tactics and technologies, while also managing social media deliverables, timelines and budgets. Are you excited about the idea of combining creativity and strategy to generate unique social media content and drive traffic and awareness of a fast-growing business? If yes. this may be the position for you. Salary range for this role is $48,921.20 – $65,457.14 annually. Comprehensive benefits package includes health, dental and vision insurance, 401(k) with match, employee assistance programs, paid time off, paid sick time off, paid holidays, paid parental leave, and professional development opportunities.
Responsibilities:
  • Plan and execute engagement and lead-driven social media strategies.
  • Provide strategic planning, support and recommendations to include social media as an important element of marketing programs.
  • Collaborate with our Marketing and Creative teams to ensure the branding/voice of all our social media outlets are cohesive with other channels and initiatives.
  • Create and schedule social media content, including photo, video and engagement posts for all channels.
  • Develop best-in-class social experiences with the help of cross-functional teams, including both in-office teams and remote teams around the globe.
  • Leverage social media analytics to optimize campaigns and provide clear recommendations on how to further grow engagement and increase leads via social media.
  • Build and utilize a social media calendar to plan and schedule posts throughout the year.
  • Develop and manage vendor relationships to grow social reach, engagement and conversion while constantly keeping up with industry, digital marketing and social media trends.